EXPORTING

 

Business planning often overlooks the potential of exporting. The US imports $115 billion more than it exports. With all the talk of tariffs and other issues surrounding imports, the opportunity represented by exporting is often overlooked.

Exporting is not just a big company game. Many small and medium size companies who produce products or represent them can profit from exporting. Exporting represents new market shares not pursued by competition. Examples include a small firm restoring Harley Davidson motorcycles for collectors in Japan, a group of high tech executives who discovered a Latin American market for surplus hi tech hardware and software, to a broker who exports timber and surplus building material. 

Barriers to exporting can seem high. However, there is wealth of resources to help you learn the ropes and succeed. These include the SBA. The Export Assistance Centers, SBDC and U.S. Trade and Development Agency. There is even financing available to fund your export transactions through the Export Import Bank. 

One of the main functions of our Embassy network is to find trading opportunities for US companies. Interestingly, Canada and Mexico are two of the largest trading partners we have. You can find opportunities for export there through your own efforts.

So when everyone else is making plans for the US market, why not take on the world to expand your business in 2025.